This view book is sent to seniors in high school who have been accepted to the university. The view book is design to encourage the accepted students to accept NYU's invitation.
These postcards are part of a branding system to promote the use of the university's new kiosks.
The system includes signage, posters, information mailers and advertising.
NYU sends separate viewbooks for each of its undergraduate programs. Interiors are black and white, covers full color. Colors for each school carried through on all marketing material.
This view book is sent to students interested in Rockefeller's PH.D. program. To emphasis the diversity of students in the program the book featured student profiles with commentary on extra-curricular activities in addition to their scientific studies.
Lab Middle School was in desperate need of a website redesign to further its mission of recruiting students citywide and to act as a method of communication between the school, students and parents.
My son was a student at the school and this was my opportunity to give back. We quickly assembled a team of dedicated parents—experienced writers, web developers and strategists, and a photographer whose talent shines through.
The team met one day each week for months to plan every aspect of the project. Good collaboration was the key to the success of the project; camaraderie make the project flow.