ICPH wanted to make an impact on the candidates and voters during the NYC mayoral election season.
The institute's detailed reports on child poverty and homelessness show yearly increases. To get attention we created a series of email flyers and mailers, each with a different statistic about the plight of homeless families.
Each message focuses on a particular fact, reinforced with a graphic depiction. Minimal text clearly articulates details. The flyers are bold, clean and colorful and simple enough for the reader to readily absorb the message.