No, in this case it's drama
Tisch School of the Arts’ Drama Department needed sophisticated marketing material to attract both potential students and donors.
A limited budget excluded printing a full color brochure each year and unclear future plans disallowed printing for more than one year. that wouldn’t become outdated in a year or two.yearly color reprints but the nature of the information made the availability of future information unavailable.
A pocket folder printed in only three colors to save press expense. The folder had on “page” insert with standard information about the program. All time sensitive information was laser printed on inserts that were pre-printed with the School’s logo and inserted into the pocket.
The ability to personalize each folder allowed the school to closely target each mailing for a higher return. All art had been created by the students as part of the program and further illustrated the program.
The program printed folders and inserts with a full color effect for two years on a limited budget.
New York University
Tisch School of the Arts
Department of Design for Stage and Film